Product Owner — Marketing Audience Management

We are hiring Product Owner — Marketing Audience Management for Sweden.

Job Summary:

We are seeking an experienced Digital Product Owner — Marketing Audience Management to lead the development, configuration, rollout, and continuous improvement of audience segmentation capabilities within Adobe Experience Platform (AEP).

Educational Qualification: Bachelor’s or Master’s degree in Computer Science, or related field.

Key Responsibilities:

• Own the vision, strategy, roadmap, and backlog for the Marketing Audience Management product.
• Translate marketing requirements into product features, user stories, acceptance criteria, and prioritized backlog items.
• Lead the design and implementation of reusable audience segmentation frameworks in Adobe Experience Platform.
• Define and maintain XDM schemas, identity namespaces, identity strategies, and segmentation taxonomies.
• Develop and validate audience segments using AEP Segment Builder and Query Service/SQL.
• Enable audience activation to Adobe Target, Adobe Campaign, Adobe Journey Optimizer, and third-party endpoints.
• Collaborate with Data Engineering and platform teams on data ingestion, identity stitching, and activation pipelines.
• Ensure appropriate consent management, PII handling, data governance, and data quality.
• Define test plans and lead UAT to validate segment membership, inclusions/exclusions, identity resolution, and activation reliability.

Required Qualifications:

• 5+ years of Product Owner experience working with audience, segmentation, CDP products in a marketing context.
• Strong hands-on experience with Adobe Experience Platform (AEP).
• Practical expertise in: XDM schema design, Identity, Segment Builder, Query Service/SQL, and audience activation to Adobe Target, Campaign, Journey Optimizer or third-party endpoints.
• Solid understanding of customer data architecture: ingestion pipelines, identity stitching, consent/PII handling and data governance.
• Strong stakeholder management and communication skills.
• Proven experience leading UAT and adoption programs with marketing teams.

Soft Skills:

• Strong analytical and problem-solving skills.
• Strong collaboration skills with the ability to work effectively in a cross-functional team.